Agenda & Highlights
View our Behavioral Summit 2018 agenda & highlights below
Panel Discussion: How Behavioral Science is Changing Health care
As in many industries, leaders in health care are exploring how to take successful behavioral innovations from the individual problem level to the next level: scaling solutions across organizational operations (including through the creation of new policies and systems) to ultimately make a larger impact. What is the next frontier in innovation in the health care space? What are the promises of the behavioral science approach – and the limitations?
Panel Discussion: Evaluating and Mitigating Risk
An understanding of human behavior is crucial for identifying, analyzing, and managing risk. From helping homeowners accurately assess flood and fire risk, to reducing the chances that employees will click on a link to a nefarious phishing scam, to advancing issues of national security, better risk management has far-reaching implications across industries and problem areas. How can behavioral science be deployed to help individuals and organizations better assess risks and navigate our uncertain futures?
Panel Discussion: Solving for Diversity
Tackling Difficult Questions with Behavioral Science
Organizations everywhere have struggled to both incorporate a focus on diversity and inclusion into their hiring, operations, and strategy and equip their employees to effectively navigate difficult situations should they arise. As recent high-profile examples have shown, these efforts rarely work the way we hope, often backfiring. What does behavioral science tell us about the implicit biases we are all susceptible to, and how—if at all—we can overcome them? How does the context we’re in affect how we behave? Once we know, how can we structure contexts—cultural, social, and physical—to truly support diversity and build more productive, inclusive, creative, and effective organizations for all?
Panel Discussion: Unlocking Underserved Markets
Some successful companies are designing new, specialized products that can address the needs and constraints of the lower-income market. Others are using more inclusive design to broaden their appeal beyond an old-fashioned definition of a “target customer.” What they recognize is that more often than not, one-size-fits-all products and services don’t align with a spectrum of consumer needs in the real world. How can behavioral science help organizations identify and capture broader markets, and just as crucially, create better products that serve more people?
Panel Discussion: The Prosocial Consumer
How Giving Sparks Action
We all know it feels good to give to others. But the “gift of giving” can also be surprisingly motivational. New field research in behavioral science reveals our human tendency to engage more fully with incentive programs when they afford us the ability to reward others. How can we harness that for good? Join a discussion with practitioners and academics about social psychology and the scientific research on prosocial behavior that can help leaders design giving-based programs that go beyond the “warm glow.”
Panel Discussion: Building Better Systems
(sponsored by our friends at the University of Virginia’s Convergent Behavioral Science Initiative)
We’ve successfully used behavioral science to help individuals make better choices for their health, wealth, and happiness. But what about institutions, where choices can determine the options of many end-users over long periods of time? Organizational decision-making is also susceptible to behavioral biases—but behavioral design can help. Voices from academia and the private sector will delve into what it means to incorporate behavioral science into the design of institutions, infrastructure, and policy, with especially important implications for a sustainable future.
Featured Speaker: Robert Cialdini, with Daniel Pink
Dr. Robert Cialdini has long been recognized as a leading voice in the fields of persuasion, compliance, and negotiation. Daniel Pink is the author of six provocative books — including his latest, When: The Scientific Secrets of Perfect Timing. What happens when you bring them together? Join what will surely be a lively conversation on influence, behavior, and the quirks of the human mind.
Featured Speaker: Betsy Levy Paluck
Behavioral Perspectives on Sexual Assault
How does a behavioral perspective change the way we understand and address sexual assault? Prominent models that have been used to inform policy portray perpetrators as either clinically aberrant or as inevitable products of a longstanding rape culture. MacArthur “Genius Grant” winner Betsy Levy Paluck explores how ordinary psychological phenomena and environmental configurations interact to drive patterns of sexual assault.
Featured Speaker: Sendhil Mullainathan
Behavioral economists and scientists often refer to the two modes of the human mind: thinking fast, and thinking slow. The ability to “think slow” when we need to choose and act deliberately is crucial, but often hard to do in difficult situations. MacArthur “Genius Grant” winner Sendhil Mullainathan explores how cognitive behavioral therapy can help tackle this challenge in a positive way for specific at-risk populations as well as yielding promising policy and business applications.
Special Session: ideas42 Venture Lab & Schmidt Futures Public Call for Ideas Winners
Technology is changing the landscape of nearly every sector of society, and it provides a powerful way to deliver behavioral interventions efficiently at scale. How are we combining technology and behavioral science to solve tough social problems? Piyush Tantia, Chief Innovation Officer of ideas42, will start with the Venture Studio approach. Emily Bailard, CEO of InClassToday, shares insights from building a behaviorally driven, software-based intervention to improve K-12 attendance rates. Finally, meet the five winners of the ideas42 Venture Studio & Schmidt Futures Public Call for Ideas in Computer Science and Behavioral Science, whose thoughtful innovations demonstrate some of the most compelling ways these two disciplines can work together to foster upward mobility and opportunity in the United States in the future.
Those interested will have the opportunity to meet with the winners following this session.
Featured Speaker: Laurie Santos
Laurie Santos’s course on happiness and behavior change is the most popular class in the history of Yale. It draws on research about not only what actually makes us happier, but also how to put that into practice in our daily lives. What do we really need to lead a happier life? What specific steps should we take to “rewire” our brains, build connections, and attain a more positive mindset?
Featured Speaker: Christopher Graves
The Hidden Who: Understanding Individuals at Scale
Behavioral economics describes cognitive biases and heuristics that apply to all humans. However, when it comes to impactful engagement for behavior change, marketing and communications, we need to understand how individual personality traits, worldviews and mindsets filter and moderate these biases. For marketers and communicators—or anyone seeking behavior change—this talk will reveal a new instrument that finds fresh correlations between these hidden traits and other behaviors and preferences, enables a new form of audience segmentation, and tests content and message framing, empowering your organization to be even more effective.