About ideas42

Our mission is a simple one: to use the power of behavioral science to design scalable solutions to some of society’s most difficult problems.

We grew out of research programs in psychology and economics at top academic institutions, and our work draws on decades of experimental scientific research. We use these insights to design scalable ways to improve programs, policies and products in the real world.

We’re a leading nonprofit that works with a wide range of partners, from major foundations and direct service nonprofit organizations to governments and businesses. In short, we work with anyone who wants to make a positive difference in peoples’ lives.

Powering the Behavioral Summit allows us to bring together the best minds, share knowledge broadly and support our important work solving complex social problems in the United States and worldwide.